What's new? Not much even after I watched their launch event over 40 min. They could not announce the price and shipment of the full line up will not be available in 3 months. Unfortunately they could not deliver any exciting news.
Complete with iPad? I do not think so because users expectations are different.
For me, the biggest news is that Micosoft came into the PC hardware business, not just for peripherals. Now, they would compete with some hardware companies in Asia.
Surface was announced with big table touch with Samsung collaboration at 2011 CES.
You can find their announcement from the following video.